Lead Leak Audit by Origin Pixel Solutions, September 2026
Where your leads slip through
Kettle Creek Heating & Air (demo)Fictional HVAC company, used to show the audit format. All findings below are illustrative.
38out of 100
Leaking leads
Leaking leads
Five checks, tested as a homeowner would
| Check | What we did and what happened | Score |
|---|---|---|
| Response time promise | Sent the website contact form on a Tuesday at 2:10 PM. Got an automatic "thanks" email, then a human reply the next morning at 9:40 AM, about 19.5 hours later. The form says "we'll be in touch soon" with no time given.Fix: promise a reply time on the form and meet it automatically. | 8/20 |
| After-hours coverage | Called the main number on a Tuesday at 8:05 PM. Reached voicemail with no option to text and no text-back. Return call came at 10:15 AM the next day.Fix: text back every missed call within 60 seconds. | 4/20 |
| Chat or text option | Website chat is present but shows "offline" after 5 PM and only collects an email. Texting the main number returned "this number cannot receive messages".Fix: make the business number textable and keep chat answering after hours. | 8/20 |
| Online booking | "Schedule service" opens the same contact form. There's no way to pick a time, so every booking needs a phone call back.Fix: offer open estimate slots by text and on the site. | 2/20 |
| Review replies | Owner replied to 21 of the last 25 Google reviews, mostly within a week. No sign of a routine request for reviews after jobs.Keep this up. Add an automatic review request after each job. | 16/20 |
Estimated leak
~$3,200 / month
| Inbound calls and forms per month (assumed) | 90 |
| Share arriving after hours or not answered first time | 35% = 31.5 |
| Share of those who book a faster competitor | 25% = 7.9 |
| Share that would have become paid jobs | 45% = 3.5 |
| Average ticket (assumed) | $900 |
| Revenue at risk per month | ≈ $3,190 |
Every number above is an assumption for this fictional company, not a measurement. In your audit we use your own call and form volumes and ticket size where you share them, and show the same working.
Recommended fix, in order
- Text back every missed call in under 60 seconds.Closes the biggest gap: evenings and weekends.
- Reply to every form instantly and ask the first question.Turns a 19-hour wait into a conversation.
- Let homeowners pick a time.The assistant offers open slots from the service calendar.
- Follow up twice, then stop.Catches people who got busy, without spamming them.
- Ask for a review after each job.Builds on replies you already do well.
$1,800Growth package
The package that fits: Growth. Covers all five fixes: instant text and email replies, missed-call text-back, AI qualifier, calendar booking, follow-ups and review requests. Live in 7 days. 50% to start, 50% only after you've watched it work on your own phone. At the illustrative $900 ticket, about two recovered jobs would cover the build fee.